Ryanair Turns Elon Musk Feud Into (Yet More) Free Marketing
Photo Credit: A Ryanair flight boarding sign at Dublin’s airport. Skift
Skift Take
A public spat with the world’s richest man would be a PR disaster for many airlines. Not to worry, courting controversy is part of Ryanair’s DNA.
Ryanair’s escalating war of words with Elon Musk – sparked by CEO Michael O’Leary’s blunt rejection of Starlink in-flight connectivity – has spilled well beyond the aviation press.
In recent days, along with a steady stream of insults, Musk even floated a hypothetical takeover of Europe’s largest low-cost airline.
Naturally, Ryanair’s social channels have piled on. The airline’s X account branded Musk an idiot, teased him during an X outage, and announced a “Great Idiots Seat Sale” while promising a press conference later on Wednesday to address Musk’s latest comments.
For anyone who has followed O’Leary’s career, none of this is accidental.
https://twitter.com/Ryanair/status/2013655641600987263 How Did We Get
