Airbnb, Priceline and Travelocity are clunkiest sites to use, survey finds
Photo Caption: In a Change Sciences survey, users rated Priceline.com as requiring the second longest time to complete a task compared with other prominent travel websites.
Skift Take
Ease of use should indeed increase conversions, but it's difficult to compare the complexity of dealing with apartment hosts on Airbnb with simply completing a hotel booking from one brand on Hilton.com.
New research shows that travelers have a tough time using Airbnb, Priceline and Travelocity, and took the more time on these sites to complete a task when compared with other online travel agency, hotel, and travel search sites.
On the other hand, users reported completing their travel-related tasks the quickest on Hilton, InterContinental Hotels and Hotels.com sites.
"Through our qualitative analysis, it became clear that users were often confused when they reached the results page of a travel website," notes a report, Travel Website User Experience, from Cha
