Mapping gimmick uses three-word addresses instead of streets and numbers

Skift Take

Replacing geocodes with words is helpful to some extent, but nobody wants a proprietary mapping system, no matter how clever it may be.

A new app has divided the globe into 57 trillion 3m by 3m squares and labelled each area with just three words. The what3words app has assigned each square a simple three word address to help make finding locations more accurate and memorable. For example, the address for the Peter Pan statue in Hyde Park, London is "union.prop.enjoy" and entering

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