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Why Southwest should make its free TV and Wi-Fi promotion permanent

Dennis Schaal

Photo Credit: Dish's "Boston Guys" presented unsuspecting passengers with free iPad 2s on a Southwest Boston to Baltimore flight July 2 to begin a free TV promotion.  Southwest Airlines

Skift Take

Want to reinvigorate the Southwest brand? Just think of the market share gains that Southwest would earn if it made its TV Flies Free promotion permanent. Free Wi-Fi, baby.

Southwest has gained considerable market share with its Bags Fly Free policy, and now that the airline began its TV Flies Free promotion in cooperation with Dish Network, the once-maverick airline should consider making the free TV and its Row 44 Wi-Fi service free to passengers on an ongoing basis, as well. It is widely acknowledged that passengers' Wi-Fi adoption on airlines is probably in the single digits, and it is a money-losing proposition anyway. Just consider how South

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