How United’s Loyalty Program Lets the Mileage Rich Get Richer
Skift Take
Anyone who boards a commercial airline sees that there are privileged and not-so privileged passengers in the eyes of the airline. United Mileage Plus reinforces and widens the great divide by providing more bang per mile for elite flyers on lucrative intercontinental routes.
Not all rewards miles are created equally -- not even within a single frequent flyer program.
That's one of the conclusions that can be drawn from the latest IdeaWorksCompany study of frequent flyer programs.
The company focused on United MileagePlus, what it says is the largest loyalty program in the world, and made 170 queries on United.com to gauge fare values tied to economy, business, and first-class reward travel.
Among the f
