Airline News

Now that airlines are reporting major profit, it's time for them to reward flyers with a better onboard experience and more route options.

Premium Economy is coming to Delta and elite upgrades are about to get interesting.

The goal is to make airline lifestyle brands relatable, likable, insidery, and envy-inducing badges of honor. Fashion and other style elements are the type of brand associations which make that connection happen. Plus: Women make key travel decisions for themselves and their families.

These are the aviation trends we were talking about this week.

Allegiant Air is another low-cost carrier struggling to build a positive image in the U.S.

Repositioning a brand and integrating two airlines is a challenging process, and LATAM has taken its time to work out the details. Right now, its efforts are looking good.

If this kind of internecine drama is constantly happening behind the scenes at the TSA, no wonder its officers often treat flyers so poorly.

For any travel brand, loyalty done right is the most reliable marketing vehicle.

Virgin America's loyalty program just got a lot better for frequent flyers -- especially if they're from JetBlue. They just need to be fine understanding that with the acquisition things will change.

It seems like flyers may never get used to being nickel-and-dimed for basic amenities by low-cost carriers like Spirit Airlines.