Airline News

A safety video which manages to be entertaining and promotes the brand is good. Marketing content designed to go viral, disguised as a safety video, is not. 

The new Alaska Airlines brand is a case-study in getting it right. While clearly updated with a modern lines and a new palette, the new brand carries the best of Alaska Airlines' legacy in its DNA.

Drones can deliver unmatched footage of destinations which can inspire travel. A project on this magnitude is unprecedented and will be hard to beat, though no doubt others will try. We'll take this as the new airline marketing trend that heralds the end of novelty airline safety videos, thanks!

With JetBlue's 16th birthday coming up, and competition tight in the U.S. airspace, the timing of this refresh is ideal. The introduction of a new fully-connected in-flight entertainment system is nothing less than what we've grown to expect from forward-thinking JetBlue.

Contrary to the definition of "loyalty," navigating loyalty programs has become an ever-moving game.

Investors from the Middle East, Europe, and Asia are salivating at the prospect of breaking into the long-closed Iranian travel and tourism market. The CAPA Iran Aviation Summit is the first look for a broad base of business interests. They will have to gauge the risks that come along with Iran's foreign policy.

Variety is the spice of life, but spices are merely seasoning. Airlines spend a fortune licensing box office hits and popular television programming, but adding some intellectual nutrition to the IFE menu is a smart idea.

These are the aviation trends we were talking about this week.

It’s no surprise that many of this year’s Crystal Cabin nominees focus on innovations which reduce weight and redistribute space, but innovations and improvements are always welcome onboard.

Kelly believes Southwest can remain competitive and relevant by keeping fares low and while providing outstanding service. That certainly is a differentiator from Spirit and Frontier, but JetBlue and Southwest are humming similar tunes.