Airline News

Airports need to use their data resources to advantage. A static ad displayed in a terminal for months on end isn't the best way to communicate with a traveler.

It was all with the best of intentions.

These are the aviation trends we were talking about this week.

These precious moments...

It's getting lonely as a legacy carrier CEO in the United States.

O'Leary has worked hard to polish a gentler image, but he'll fight this decision with all his former fervor.

JetBlue is getting all-grown up. It now has business class service, the airline will soon roll out a new fare structure and its pilots voted to join a union. The challenge is to ensure that the products and service that built JetBlue's reputation don't get lost in the evolution.

There is big money to be made here for whatever communications firm can help airlines carry a winning message, without making an omelette of it. But some of the more disingenuous arguments the organization makes will prove a pickle for whatever firm tries.

Considering the low margins they make flying us where we're headed, airlines are smart to seek other sources of revenue through travel-related merchandise.

It's hard to imagine other industries, as critical as aviation to our global economies and our modern lifestyles, surviving on these margins.