Southwest is making buckets of money by not charging bag fees but JetBlue, squeezed for profits, needs to please Wall Street and start charging for first-chedked bags.
This fresh design has been a long time coming, and will no doubt be welcomed by American's frequent flyers. In an industry historically marked by feast or famine cycles, it's a good idea to put these big projects on the plate as soon as you're flush enough to see them through.
There should be plenty of room for all passengers to be comfortable in this lounge, and more than enough things to do to make the time go by quickly. LATAM has not held back on adding passenger experience features to this ambitious project.
Legacy carriers should stay on the high ground and market themselves as offering superior products as more passengers will discover the pitfalls of some low-cost carriers with their pay-for-everything-extra-but-a-seat model.
Aircraft seating can benefit from a new player, Toyota Boshoku, which has a fresh perspective and plenty of experience in other transport sectors. These seats are a clever innovation and likely to please more passengers over time than the R2-D2 livery—awesome as that livery is.