The event of the future is a co-created hybrid mechanism of live and virtual engagement, fluidly connecting more people through more channels over longer periods of time to leverage the collective knowledge of the community.
For the first time since online booking of travel became mainstream, hotels are being rewired and rethought from top to bottom, and every obvious part of hospitality is being turned over, questioned, and retooled.
The future of travel will be defined by leaders who understand the larger context in which travel operates. Skift 2015 Megatrends magazine does the work for you.
Rocketrip CEO Dan Ruch makes a good point: Some corporations and travel management companies were once bitterly opposed to the idea of their employees booking a low cost carrier. In a similar way, road warriors are pushing their companies into the new world order.