Adriana Lee

TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app.

OpenAI’s new $4 billion deployment company gives travel brands a clearer path to adopting AI at scale — and starts with the team behind Virgin Atlantic’s AI concierge.

Amadeus didn’t answer Sabre’s monopoly accusations so much as argue the battlefield has moved on. That may be strategically useful, but it won’t make the questions disappear.

Expedia’s B2B engine is proving the partner model works. The catch: It is still the smaller business, and AI is not yet big enough to change that.

Sabre didn't just report a strong quarter — it used that to publicly pick the biggest fight in airline technology.

Weather.com as a first, not last stop in trip planning? Travel content platform Steller and The Weather Company aim to prove that social videos and weather forecasts can reshape the way people find and book itineraries.

Sabre has spent a year selling agentic AI as its comeback story. Mindtrip Flights is the first product that has to prove it. 

Google built the AI search surfaces displacing travel’s organic traffic. Now it’s bringing travel advertisers into the system that powers them — and the price is the keyword control paid search has run on for decades.

Grab's consumer super app is becoming mapping infrastructure for Big Tech in Southeast Asia. Travel brands may not compete with it — but they may increasingly depend on it.

Investors see AI creating a new generation of travel distributors, while others say the real work still runs through the old ones.