Skift Meetings
Barbara Scofidio
Skift Meetings launch
An Insider Look at the Business Events Industry
Business events drive $1.3 trillion in direct spending, yet most people have never heard of the industry — or could tell you why it's called MICE.
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5 Top Event Industry Job Market Trends
The job market is the worst it's been in decades — but recruiters say specialized planners who can prove ROI are still landing new positions.
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Know Before You Go Letters: What to Include
Most Know Before You Go letters are written from scratch every cycle. This is the checklist worth stealing.
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Jenny Ng: 2026 MPI RISE Award Winner
A self-described “quiet leader” who knows how to make things happen reflects on her belief that no group should be left behind — especially people with disabilities.
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5 Popular Presidential Libraries for Hosting Events
The Obama Center pausing rentals within months of opening shows political prestige now competes with convention-center capacity for planners chasing rarity.
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AI Has a Seat at the Contract Table Now
Planners now have an AI co-pilot for contract review, but beware of some major blind spots.
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The Toughest Call for Planners: Calling the Weather
One of the hardest calls planners will be forced to make is to decide whether to move an event indoors. It’s also one of the riskiest.
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Incentive Planners Need to Get Better at Justifying ROI
The CEO signs off on incentive travel. But it’s the CFO who signs the check.
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Employees Struggle to Justify Attending Conferences While Colleagues are Being Laid Off
Attending the same conference every year used to be a given. Now employees have to fight for it.