Barbara Scofidio

here’s been a redrawing of the incentive travel map as companies wrestle with higher costs and shifting sentiments about international travel.

This power user of AI feels that the next wave of innovation will come from making meetings more human.

Adding thoughtful touches that stimulate the senses can transform an event experience. Here are 10 ideas.

The dopamine culture, built on short-burst stimulation and positive reinforcement, has infiltrated B2B events, especially trade shows. But has it gone too far? 

Hospitality businesses and meeting industry charities have jumped in to help unemployed government workers and families whose SNAP benefits are on hold — including some in their own industries. 

Treating every interaction as an opportunity to make people feel seen and valued, a tenet of the bestselling book by Will Guidara, applies as much to meetings and incentives as it does to restaurants and hotels.

The IRF’s annual survey of top-performing companies was full of surprises, like the discovery that the perceived value of an incentive reward is more important than the cost.

The losses to the meetings business and broader travel and industry keep mounting — and have industry leaders speaking up.

Hannah DeMaio, vice president of Skift’s Women Leading Travel, says that women in our industry have made incredible strides — but some critical challenges still exist.

A just-opened boutique event venue in Detroit is a unique arrangement for Marriott which, until now, has focused on combined convention space-hotel room bookings.