Brian Sumers

Spirit Airlines’ On-Time Arrivals Plan Backfired When It Cut Corners

Every airline executive knows how to improve on-time performance. But there's a problem. It's expensive, since airlines usually must add slack to the schedule. Eventually the costs add up so airlines reduce the slack, hoping reliability will hold steady. Sometimes this works. Sometimes it doesn't.

Should Boeing Change the Name of the 737 Max to Put Passengers at Ease?

Many airline industry insiders say they expect passengers will fly the Max when it returns to service, provided the price is right. But branding and marketing experts see it differently. Many of them say Boeing must engage in a full-scale rebranding effort to make passengers comfortable enough to fly.