Most high-value customers choose airlines based on two factors — price and schedule. But on the margins, airlines like to use marketing strategies to attract customers. Maybe Virgin Atlantic's outdoor igloo at London Heathrow will help it win some new fans.
Other airlines say they're adapting to what younger travelers want. But not all of them actually do it. Delta seems to be ahead of many of its competitors. And that's a good thing.
American Airlines wants to be known as a customer-friendly company. But the airline still doesn't make it easy for customers to redeem vouchers for flights. That needs to change soon.
The last time Spirit Airlines replaced its CEO, it bungled the public messaging. It's not letting that happen this time. Investors are getting more than one year of advance warning.
Airport lounges are rarely luxurious, but people love them. Perhaps they crave access to an "exclusive" airport club. So look for more to open soon at U.S. airports. As we learn in this interview, operating a lounge can be a profitable business.
A $60 fee to check a bag in one direction sounds extreme. But how many passengers will buy Basic Economy fares on transatlantic flights? It's one thing to give up perks on a two-hour domestic flight. It's another to give up the right to choose a seat on an eight- or 10-hour segment.
Few airlines share as much information as Allegiant Air. You don't often hear an airline executive (good-naturedly) criticize an aircraft in its fleet — even when it's warranted.
Joseph DeNardi, an analyst with Stifel, is passionate about his thesis — that airlines should sell their frequent flyer programs. Yes, an airline can make money doing so. But airlines that don't operate their own programs sometimes get into trouble. They have far less data about customers than their competitors. And in 2017, access to data is a big deal.
Allegiant can't fly its MD80s from some cities at certain times of the year. It sometimes cancels routes before they launch. And it's not interested in coast-to-coast routes. Learn why in this discussion with the airline's director of planning.