Colin Nagy

Often unseen from the front-and-center of a destination's tourism economy are people like Tendai Nhunzwi. In Zimbabwe, Nhunzwi, a trained accountant, is working tirelessly on the frontlines to ensure local communities are fed and healthy — underscoring the basic principle that there would no tourism without those communities.

Qatar has made strides since my last visit a year ago, with more of a cultural pulse, less friction for guests as large-scale hospitality and infrastructure projects come online ahead of the World Cup. Officials are hoping once the players leave the pitch for a final time in December Qatar will have earned its credentials as a lasting tourism fixture in the region.

Ronald Akili, founder of Potato Head, barely scratched the surface of his work when he joined us on stage at Skift Global Forum. So we explore some of the other design and sustainability initiatives happening in Bali here.

It's not always apparent in the hyper-luxury narrative, but Dubai has a growing creative class. And 25hours is catering to it with a lobby and hotel that feels like a heartbeat in the middle of a financial district in the city. They are first movers for a coming flood of more lifestyle brands seeking a footprint in the city.

The distance between very good and superb is actually quite far and it requires motivated teams, attention to detail, and above all creativity to break out of commodity service delivery. Here are a few brands, ideas, and services that deserve a tip of the hat.

Air France is looking to move upmarket and leaning into elegance with their new ad spots. Coupled with product improvements and a world that is opening up, this is not a bad strategy.

Danny Akaka, a historian and ambassador at Auberge Resorts Mauna Lani in Hawaii, represents the best of modern cultural diplomacy. He's worked at the property for 39 years and shares the stories, oral traditions, and spirit of the area with guests who can't get enough. As luxury travelers look for more meaning in their travels, this is a masterclass on how to broker it elegantly.

You might not have noticed, but luxury hospitality is in the middle of a major reboot. Old, storied reputations mean nothing anymore if today's service is lost. The market is a blank slate where all relationships, preferences, and loyalty need to be re-examined and rebuilt by luxury travelers. Brands have to re-think their value propositions.

This column has always celebrated the innovators and those who elevate hospitality to new levels. This year, I made it a point to try a lot of new things and break out of my normal patterns. Here are the great products, places, and people that I have found to be exceptional.

Alina Peter is on the frontlines fighting the rise of poaching in Africa. Here, she shares how she works, the situation on the ground, and why it's important to weave science, indigenous knowledge, and technical expertise to derail the growing commercialization of illicit poaching, all of which has deep implications for tourism.