Darin Graham

Darin Graham is an award-wining climate journalist covering the travel industry for Skift. He reports on how airlines, hotels, and tourism businesses are responding to the climate change – from the innovations and technologies respawning the industry to greenwashing allegations and business risk.

Airlines

Airlines Push Green Jet Fuel in New York as Trump Calls Climate Change a ‘Con Job’

Despite the politicizing of climate change, aviation remains a global industry and its strong presence at Climate Week New York shows how focused it is on promoting sustainable aviation fuel as its path forward.

Darin Graham | 9 months ago

Hotels

Which Hotels Are Truly Green? Travalyst Launches Hub to Compare Sustainability

The fragmented landscape of hotel sustainability data has long hindered both consumers and operators. By centralizing disclosures, Travalyst and its partners could make environmental transparency a baseline expectation, and redefine how travelers choose where to stay.

Darin Graham | 9 months ago

Tourism

Intrepid Travel CEO James Thornton at Skift Global Forum – Full Video

Intrepid says purpose and profit can align, but its real test will be scaling sustainability while competing for U.S. travelers.

Darin Graham | 9 months ago

Tourism

Skift Global Forum 2025: 13 Things We Learned

What's next for Airbnb? How are the most important travel companies using AI? And do travelers have 'price fatigue'? Here's what we heard from more than two dozen executives at the Skift Global Forum.

Lex Haris, Darin Graham, Dennis Schaal, Luke Martin, Meghna Maharishi, Peden Doma Bhutia, Rashaad Jorden, and Sean O'Neill | 9 months ago

Hotels

Bali Floods: Here’s What We Know About the Impact on Tourism

Much of Bali’s economy runs on tourism, which means the message is simple: adapt fast to keep tourism moving during extreme weather, or risk turning its biggest asset into its biggest problem.

Darin Graham | 9 months ago

Intrepid Travel CEO James Thornton at the Skift Global Forum in New York.

Tourism

Intrepid Travel CEO: How to Pair Sustainability With Profit

Intrepid is betting that sustainability and profitability are not in conflict but increasingly intertwined. Its challenge now lies in scaling that message, especially in the U.S., while holding onto the values that set it apart.

Darin Graham | 9 months ago

Steve Hafner, Kayak CEO at the Skift Global Forum in New York.

Travel Technology

Kayak Plans to Launch Natural Language Search in Two Weeks, CEO Says

For now, Kayak’s challenge is less about technology than traveler behavior: convincing consumers to trust a conversational AI to handle bookings, and not just fall back on the familiar search box.

Darin Graham | 9 months ago

Travel Technology

Sabre Sustainability Execs Depart in Restructuring

The loss of Sabre’s standalone sustainability team raises questions about how it will manage climate commitments going forward.

Darin Graham | 9 months ago

Cruises

Cruise Ads Pulled in UK for Misleading ‘Green’ Promises

The rulings underscore growing pressure on travel marketers to back up climate claims. LNG may reduce certain pollutants compared with heavy fuel oil, but it doesn’t make a cruise “green” on its own.

Darin Graham | 9 months ago

Tourism

Copenhagen Turns Sustainability Into a Tourist Perk – More Than 100 Cities Are Watching

Every destination is different, but Copenhagen’s CopenPay could offer a blueprint for places that want to drive climate goals as well as revenue.

Darin Graham | 9 months ago