Airlines Warn Green Jet Fuel Goals Are Falling Apart
Aviation's climate plans are unraveling, and airlines say Europe’s SAF mandates are making things worse.
Darin Graham is an award-wining climate journalist covering the travel industry for Skift. He reports on how airlines, hotels, and tourism businesses are responding to the climate change – from the innovations and technologies respawning the industry to greenwashing allegations and business risk.
Travel’s Sustainability Fairytale Won’t Get Its Happy Ending
With green marketing collapsing and net-zero plans unravelling, the industry must finally face reality: Its current climate strategy won’t work. A fundamental rethink begins now.
AI Food Waste Trackers Help Hotels Avoid Tons of CO₂ Emissions
AI tools like Winnow’s are helping hotels cut carbon and costs at the same time. The real question is how quickly the rest of the industry will catch up if regulations start forcing their hand.
American Airlines and the Modern Passenger Experience — Full Video
American's premium bet looks smart now, but hinges on luxury demand surviving the next economic downturn.
American Airlines Plans 50% Premium Seat Increase on Long-Haul as Luxury Demand Holds Strong
American Airlines aggressive premium expansion shows how large U.S. airlines are increasingly dependent on customers willing to pay for comfort, even as the broader economy sends mixed signals.
Jamaica’s Tourism Faces Long Recovery After Hurricane Melissa Shuts at least 26 Resorts
The collapse of Jamaica’s peak tourism season after Hurricane Melissa shows how unprepared the industry remains for extreme weather. Building climate resilience is no longer optional.
Growth vs. Net Zero: Heathrow’s Third Runway Hangs in the Balance
Heathrow’s third runway has government backing, for now. But the country’s own climate laws may become a gatekeeper.
Why Major Travel Brands Skipped the COP30 Climate Talks
The travel industry risks losing influence at high level climate summits. Blame logistics and politics.
COP30 Ends With No Fossil-Fuel Plan — But New Climate Goals Impact Travel
As COP30 concludes without a fossil-fuel roadmap, travel leaders should pay close attention to new expectations on climate financing and net-zero goals.
COP30: Tourism Pushes for Greater Role at UN Climate Talks
COP30 highlighted tourism’s rising influence in climate talks. As industry-led plans move toward national adoption, the importance of being at the table now is only growing.