Deanna Ting

It'd be so much more interesting to see if and how this kind of biometrics data can truly inform our travel experiences.

There's so much more AccorHotels could be doing with its loyalty program, including integrating it with its Accor Local mobile app. For now, however, the company seems more focused on making sure it doesn't upset any elite loyalty members from Fairmont, Raffles, and Swissôtel.

This AccorHotels investment in SBE aligns with its strategy for growth in North America as it adds more properties in key cities such as New York, Los Angeles, Las Vegas, and Miami. It does, though, contradict, in some respects, the chain's push to go asset-light.

Spanish hotelier Melia Hotels is determined to show the world that it offers more than just sun-and-sand resorts.

By the time we publish this, we wouldn't be surprised if AccorHotels has already purchased or invested in another business.

Disruption in the travel industry is a universal constant, and we can certainly expect Amazon and Google to continue that tradition. An even more interesting question to ask ourselves for the moment: Why aren't Google and Apple doing more to get their smart devices into hotel rooms like Amazon is?

The next big questions hoteliers might soon be asking themselves: "Alexa, how do I make sure you recommend my hotels when they ask you where they want to stay?" Or, on the flip side: "Why did I invest so much into the modern-day version of the iPod docking station?"

Before you read this, ask yourself: What exactly does Sheraton stand for? For example, Westin is synonymous with wellness, St. Regis with luxury, W with lifestyle. And at the end of this article, ask yourself that same question again. If you struggle to come up with an answer, it's clear Marriott has a lot more work to do with the Sheraton brand.

If Club Med has its way, the "all-inclusive" vacation should no longer conjure up images of tacky beach clubs and all-you-can-drink-and-eat buffets.

Airbnb's moves in Japan are smart for its future growth. But again we can't help but wonder: Why is the company so willing to fully comply with local laws in certain regions, like Japan, but so reluctant to do the same in others, like New York City?