AccorHotels Using Biometrics as Marketing Ploy for Loyalty Members
Photo Caption: AccorHotels is using biometrics - called Seeker - to help guests with rooms.
Skift Take
It'd be so much more interesting to see if and how this kind of biometrics data can truly inform our travel experiences.
When it comes to a discussion of biometrics in travel, it's usually about security measures, as in facial and iris recognition software that identifies passengers and clears them through to their gates without ever having to show a passport.
AccorHotels, however, is using biometrics a bit differently to promote the merging of its loyalty program, Le Club AccorHotels, with the programs from Raffles, Swissotel, and Fairmont.
Starting Monday, potential AccorHotels guests can take their own biometrics tests via mobile or desktop that will help them determine where they should go and what hotel they should book. Called Seeker by Le Club AccorHotels, the program is meant to essentially mind read what travelers are not only thinking but feeling to help them in their travel decision-making process.
[caption id="attachment_293205" align="alignright" width="385"] AccorHotels is testing biometrics with customers who are presented a psychographic.[/caption]
The tests use the webcam on
