But is the Snapchat audience willing to devote more than three seconds to watch it? This is something any travel brand attempting to experiment on this platform should ask themselves.
Will Oasis and other alternative accommodations players' arguably steadier, slower, and more curated approaches to scale pay off in the long term? Or will the speed and scale of bigger players like Airbnb win out in the end?
Overall, the reviews are positive, but some have found the app to be glitchy at times. The bigger question on our minds: Can this prove to be a moneymaker for both hosts and for Airbnb in the long term?
If there were ever someone who truly influenced and mentored an entire generation of hotel leaders, Bill Kimpton would be at the very top of that list.