Dennis Schaal Archives

Dennis Schaal is Skift's Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.

Media and PR

TripAdvisor's New Metasearch Is Falling Short of Expectations

TripAdvisor may face a few hurdles in getting its hotel metasearch product and TV campaign going, but its competitors aren't under-estimating what TripAdvisor is capable of. R-E-S-P-E-C-T.

Dennis Schaal | 12 years ago

Airlines

A Mini-History of Modern International Aviation as Told in Stolen Spoons

Now that there's been all this consolidation in the airline industry, maybe they'll be profitable enough to afford some meals and silverware in coach. Otherwise, these vintage airline spoons will signal the unappetizing end of an era.

Dennis Schaal | 12 years ago

Airlines

Southwest Knows How to Make Flyers Pay More Despite Bags-Fly-Free Mantra

Southwest doesn't pray to the altar of Bags Fly Free, but it will keep its first two checked bags for free policy as long as the program continues to let it take market share. It's that simple.

Dennis Schaal | 12 years ago

Online Travel

Hotwire Needs to Pivot Toward Last-Minute and Mobile, Expedia CEO says

In the wacky world of digital travel, Expedia is committed to TripAdvisor, which it spun off, and plans to spend more with Kayak, owned by Priceline, and Trivago, which Expedia controls. Just another day in the life.

Dennis Schaal | 12 years ago

Ground Transport

Apple iOS in Your Car Will Turn Emails and Texts into Driving Directions

Let us hope Apple has worked out the kinks in Siri and Apple Maps before iOS in the Car arrives.

Dennis Schaal | 12 years ago

Online Travel

How Mobile Travel Apps Have Transformed the User Experience

How long will it be before we talk about travel websites as always having an essential, if limited place, in much the same way that we sometimes talk about print guidebooks? Smartphones with bigger screens, tablets of mini and maximum dimensions ... buckle your seatbelts.

Dennis Schaal | 12 years ago

Online Travel

Travel Marketers Urge Fixes for Gmail Promotions Tab

If an email pitch ends up in Gmail's Promotions tab, did it ever exist? Google's changes to Gmail are a huge challenge to email marketers, and there is a lot of money riding on the remedies.

Dennis Schaal | 12 years ago

Hotels

Limited-Service Hotels are Enjoying a Renaissance Among Travelers

The five-star hotels may be glamorous and prestigious, but the Hampton Inns and the Extended Stay Americas may generated more profits, and the latter is rapidly gaining favor among travelers.

Dennis Schaal | 12 years ago

Online Travel

Last-Minute Mobile Booking App HotelTonight Gets a Big $45 Million Round

HotelTonight's success to date is validation of at least two things: Going mobile-only from day one, and focusing on just one thing, hotels.

Dennis Schaal | 12 years ago

Media and PR

National Geographic Forms Travel Group and Keeps Print Central to Strategy

As far as its print strategy, National Geographic is such an iconic brand that it may be a special case. Yes, print definitely has a role, especially for guidebooks when roaming charges would otherwise come into play, but experiential writing, if not photography, can be savored just as nicely on tablets.

Dennis Schaal | 12 years ago