Vacasa Sees Increase in Properties Leaving Its Platform
Vacasa is trying to achieve profitability in 2023 while homeowners are leaving its platform, and it's forecasting that gross booking values will decline. Tough stuff.
Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.
New York City Expands Short-Term Rental Ban by 2,300 More Buildings
Owners and managers in News York City are rushing to sign up their buildings as no-book zones for short-term rentals, but the number of host registrations is paltry so far.
Inspirato and Saks Enter Into Marketing Pact Mixing Travel and Fashion
Would you like a luxury travel subscription from Inspirato with those Amina Muaddi Rosie 95MM Metallic Leather Slingback Pumps from Saks Fifth Avenue?
Airbnb Could Generate $1.2 Billion With Sponsored Listings and an Ad Platform by 2026
When you consider that Expedia and Booking each made at least $900 million in advertising-related revenue in 2022 (though likely much more) and Airbnb pocketed next to zilch, then you know that Airbnb can take advantage of a substantial opportunity.
Airbnb Widened Marketing Edge Against Rivals in 2022
Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide. Not even close.
CEO Brian Chesky Wants to Deepen Moat Between Airbnb and Competitors
Retaining its focus on short-term rentals would probably be the largest contributor to any competitive moat that Airbnb has. Neither of its two largest rivals has that luxury.
Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search
Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.
Airbnb Stokes Hosts’ Ire Over Paused Payments
In an era of scams, Airbnb is wise to verify host identities and payout methods. Still, its at-times subpar support for and communication with hosts remain persistent problems.
Airbnb Trims Recruiting Staff by 30 Percent
Airbnb reduced its recruiting staff by 30 percent — affecting perhaps a couple of dozen jobs — even as the company plans on increasing its overall workforce in 2023.
Sonder Fires 14 Percent of Its Corporate Workforce in Second Recent Layoff Round
Sonder is a prime example of a company that shouldn't have gone public, but the special purpose acquisition company trend enabled it to start trading. From lots of hype to penny stock, that's the story now.