Booking Holdings Trends in 6 Charts
Booking Holdings was in hiring mode in 2022, particularly in Asia Pacific. That should be nice timing given the China reopening.
Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.
Expedia’s Vrbo Plays Its Hand in the Shadow of Airbnb
How would Expedia and its Vrbo unit compete in short-term rentals against a juggernaut like Airbnb? Set realistic expectations and play to your strengths.
Booking and Airbnb Have a $22 Billion Wad of Cash — How Will They Spend It?
The sure bet is that the major online travel agencies will use some cash to buy back shares in 2023 unless the economy tanks. Less sexy than acquisitions, but good for shareholders. Still, that leaves plenty of money for some possible headline-making deals.
Oyo Claimed to Have Outpaced U.S. Budget Hotel Recovery
Oyo, which advertises itself online as "India's Best Online Hotel Booking Site for Sanitized Stays," said it is performing well in the U.S. — after de-emphasizing its U.S. presence during…
Booking Holdings Makes Good on Long-Standing Goal to Take U.S. Market Share
Booking.com made headway in the U.S. while Expedia was likely distracted getting its internal house in order. Throw Hopper into the mix, and Booking will have to fight to solidify any inroads.
Tripadvisor Names Appointees to Fill Out Reorganization of Its Core Business
Tripadvisor filled in the blanks, naming two executive appointments to flesh out a reorganization of its core business that the company disclosed during its fourth quarter earnings call a week…
Online Travel Storytelling Spin Cycle Is Running at Full Speed
What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.
Trivago and Tripadvisor Metasearch Lag Online Travel Agency Pandemic Recovery
Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.
Cuba Tourism Faces Shortages of Visitors and Supplies
Tourism officials in Cuba have to fight the perception that a visit isn't worth the hassle because of ongoing blackouts and shortages.
Tripadvisor Will Have to Confront the Power of Generative AI, for Better or Worse
Boom or bust, these are early days for generative AI. Tripadvisor could either turn the new tech to its advantage, or if not the company could become the Blockbuster Video of trip planning.