Gordon Smith

Airlines Editor

Covers Airlines, Airports, Passenger Experience, Loyalty

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01

For Airline Weekly Subscribers launch

Alaska Air’s Mounting Troubles

Drama, drama, in the air. Drama, drama everywhere. The U.S. airline industry is witnessing dramatic changes indeed. No, United isn’t merging with American. But Southwest is quietly achieving a heroic turnaround, posting Delta-like profit margins. But as Southwest soars, Alaska Airlines is flying in the opposite direction. We take a closer look in this week’s feature story.
For Airline Weekly Subscribers launch

Island Fever: Puerto Rico’s Miracle Recovery

Few markets shine brighter than Puerto Rico, where booming tourism and shifting airline strategies have resulted in a remarkable surge. Now, rising fuel costs and industry shakeups are testing that momentum. We take a closer look in this week’s feature story.