People of color are 38% more likely to make a purchase if advertisements are reflective of them, so that should be a wake-up call to travel companies worldwide.
After three decades of fast growth, Dubai needs to shift its reputation toward a more authentic and culturally-infused destination experience, using local and visitor crowdsourced content.
Dixon's presentation focused on three ways NYC & Company is evolving its marketing strategy by using shared voices (social media), borrowed voices (celebrity partnerships), and technology to provide more authentic travel experiences (new LinkNYC street Wi-Fi).
Illinois' Republican Governor Bruce Rauner needs to put aside political horse trading and release the funds for Choose Chicago's tourism promotion efforts that drive Chicago's visitor economy and job growth.
Portland's indie spirit is paying dividends to help position the city in the global travel market as a place where creativity and innovation is valued and fostered to help connect visitors and locals.
The future of hospitality revolves around hotels assuming the role of digital connectivity platforms to personalize the guest experience based on individual guest profiles. This is the beginning of what that will eventually look like.
While there are many issues prohibiting meeting attendees from booking Airbnb, the amount of those who do will skyrocket as more people understand the opportunities for local travel experiences and inherent cost savings. Affordable sharing accommodations also help people attend educational association events who otherwise might not be able to afford to participate.
The notion of tapping into the rhythm of local life is a big part of what luxury consumers are looking for to separate their experience from all the others.