Jason Clampet

We were hoping this would get more interesting. It just did.

We're surprised that U.S. hotel chains did not have a stronger global showing, but we're not surprised by Trivago and Airbnb's strength.

With this comprehensive view into the traveler’s journey, the industry is poised to elevate and per-sonalize the travel experience further than ever.

Our alternate title: Why unrest, health panics, and financial uncertainty doesn't spell doom and gloom for the travel industry. But it does mean it needs to be smart in 2016.

Like most others, we're just waiting to see what brands survive the combination.

Whether official or unofficial, the recent studies of Airbnb activity are revealing more and more about the business happening on Airbnb.

Hilton’s newest campaign—its largest ever—shows to what lengths hotel companies will use low rates and loyalty programs to take back their market share from online travel agencies, and get more customers to book direct.

Facebook's utility and reach has been a boon for both users and brands, and travel content is among the most popular verticals in the ecosystem.

Marriott is a great case study on whether large legacy travel brands can reinvent themselves through storytelling -- and then of course follow through and deliver on the actual soft-promise that they make through these efforts.

Messaging positions travel suppliers to address queries on a real-time basis and nearly instantaneously, and it gives travel operations the opportunity to coordinate on-site efforts in new and powerful ways.