Lebawit Lily Girma

Show, don't preach — that's what other destinations can glean from Korea's viral campaign.

The moment the industry has been clamoring for seems to be here — rich nations agreeing to drive global standards for the restart of international travel. It's not perfect, but it's a long awaited start.

The RUSSPASS app is a major competitive step in boosting Russia's appeal as a tourist destination. But no e-visa, no dice. The two must go hand in hand.

Yoga retreats will always have a place, but it's this expanded consumer definition of wellness activities that presents big opportunities ahead for the travel industry.

The pandemic has highlighted Brand USA's role in driving international visitor demand and tourism's importance as the country's #2 export. Will the global fascination with coming to America transcend politics once borders reopen? Brand USA is betting on it.

The generational signs are there, according to Hopper Chief Frederic Lalonde , and they're showing a future for superapps in the West.

The media may be spinning a tale of increased nationalism, but that's not what's actually happening. The travel industry's focus must stay on the world's shifting human mobility patterns where it can play a huge role and reap the benefits.

Will the industry seize this historic moment to go beyond discourse, and rebuild in a way that puts communities first?

As Covid continues to show, timing is everything when reopening for tourism. Will the elected party get behind Canada's travel industry until the uncertainty fades, or will more businesses collapse?

The gloom-and-doom narrative that mainstream news loves to associate with Africa is no reflection on its tourism future — if its travel industry seizes the chance to innovate post pandemic.