Lebawit Lily Girma

It's a win-win for the island's destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?

This new "friends not rivals" approach to marketing destinations might just get more traction from today's changed traveler.

Tourism isn't getting back to normal anytime soon, and this UBS report is a stark reminder of that.

It’s a powerful nod for Africa, giving it a solid competitive tourism advantage on the other side of the pandemic, from leisure to events. Will its destinations rise up to the opportunity?

China's prolonged absence from global tourism could be impacting more than tourism revenues. Yet, geopolitics aside, Chinese consumer demand for long-haul travel is still alive and well, and it's getting stronger.

More crowds, more problems? Yes, but it's also pushing the industry to take a more collaborative and inclusive approach to marketing outdoor experiences.

Ignorance of the science is no longer an excuse — the IPCC report makes sure of that. If the tourism industry doesn't snap out of its inertia faster, its fate will be sealed sooner than any of us thought.

It's the first big light in the tunnel for Fiji Islands as vaccinations put the remote islands on the path to restarting tourism by December, with a new leader at the helm.

For Marc Gibson, building a more diverse travel industry requires creating a path to leadership for youth. Explore Charleston's new internship collaboration with historically Black colleges and universities shows it can be done when everyone commits to change — tourism boards, hospitality businesses, universities, and students.

By remaining silent on vaccine equity, the travel industry's big players are as accountable as vaccine-hoarding governments for a deepening tourism divide. Intrepid Travel is setting an example — will others follow?