Luke Martin

The leadership reset points to a company preparing itself for a more scrutinized phase of growth.

Lifestyle hotels have moved from niche rebellion to mainstream strategy. As the model spreads, can it still surprise guests, or does scale make ‘cool’ start to look the same?

ChatGPT isn’t replacing hotel distribution yet, but it’s becoming too important for hotels to ignore as AI reshapes how trips are planned.

Demand for rail is rising, but the network isn’t ready. A warning from Eurostar's chief commercial officer shows that Europe needs serious investment in infrastructure and rail coordination.

Premier Inn's owner said it's considering a strategy shift in response to criticisms by activist investor Corvex. But it may not reveal any changes until its next financial update in April.

Luxury travelers no longer want more. They want less. Less noise, less friction, less sameness. The hospitality industry is scrambling to adapt in five ways.

Whitbread is a year into a five-year strategy. Corvex wants it to stop and reassess. That puts pressure on the Premier Inn owner to justify its long-term plan.

Everyone wants the luxury traveler, but no two hotel groups define “luxury” the same way. From yachts to boutique collections to loyalty tie-ins, hotel giants are rewriting the rules to win the richest guests in a race that keeps getting bigger.

Belmond is renovating its classic luxury hotels rather than playing the game of scaling up fast.

Hilton is finally converting years of luxury planning into actual hotel openings, targeting gaps in markets that competitors have left open.