Marisa Garcia

Can Airline Alliances Still Deliver Value to Passengers?

The declining value of cross-over loyalty programs aside, alliances offer benefits to long-haul customers making connections, but their politics make reaching consensus among members on products and services difficult. As the growth of joint ventures, and other airline collaborations show, there are other ways airlines can deliver value to customers and a seamless passenger experience.

The Case for Better In-Flight Wi-Fi Using Apps and Beacons

The thinking behind this is that tap-tap and connect is easier for passengers—and more intuitive to mobile-device users—than loading a portal and entering information to connect through a browser. There's something to that. The beacon ‘reminders’ to use the connection, however, will have to be designed carefully so they don’t annoy.