The Disruptive Airline Concept That Puts Passengers First
Photo Caption: The Middle Seat gets a special treat on Poppi.
Skift Take
Coming up with fresh ideas in aviation takes guts. Sometimes your guts are cut out, and handed back to you on a nicely compartmentalized in-flight meal tray. But there's no stopping some people.
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Disruption is booming in the travel industry, with one notable exception: Air travel.
Many would say, and have said, that air travel is broken, but can it be fixed? Can we tear it up and start fresh?
Those are dangerous, blasphemous questions to ask, even if you’ve been helping the aviation industry imagine, design, and deliver a better self, practically from the beginning.
At the Airline Passenger Experience Association Expo in Portland this week, Teague’s Principal Brand Strategist, Devin Liddell, presented an alternative, disrupted future for aviation: Poppi.
To be mild, Poppi was not universally welcome.
That’s because, at its heart, Poppi is a high-concept airline. It is a disruption of today’s airline service which pivots on a consumer-centric brand definition. It aims to resolve common pain points of travel, and to introduce alternative serv
