Buzz and Emirates developed fluffy icons which communicate the care the airline gives to children and families, and with ‘Fly With Me’ monsters they have created the Pokemon of airline amenity kits.
With more airlines pushing the benefits of in-flight entertainment, we're reminded of something about bread and circus. JetBlue's investors will likely approve of this new partnership, which makes JetBlue happy too.
No airline in its right mind would put these devices on the right heads. The passengers who most need to escape their surroundings aren’t flying in first class, and HMDs in Economy just won’t fly.
The introduction of the Apple Watch has benefited all digital platforms by inspiring smart companies to re-think the mobile interface. SIA clearly used the opportunity to provide useful functions for its passengers, regardless of what mobile device they rely on when they travel.
This fresh design has been a long time coming, and will no doubt be welcomed by American's frequent flyers. In an industry historically marked by feast or famine cycles, it's a good idea to put these big projects on the plate as soon as you're flush enough to see them through.