Adding more beds to your theme parks makes sense as it brings in extra cash, but Merlin needs to make sure it gives guests extra reasons to stick around for more than a day.
IAG has big plans for Level and with a new dedicated CEO, we can expect further expansion. The only question is what would happen to the carrier if the airline group added Norwegian to its growing family.
Booking a seat on a private jet is easier than ever, and there are lots of companies out there thinking more and more people will give it a try. But how low does the price have to go to gain any traction?