Rafat Ali

Deeper, authentic travel is whatever the consumer demands, and brands need to understand consumers' needs using data. Get the report to get deeper insights.

Living and learning about the global megatrends we write about daily on Skift -- that was the main reason why we went to Iceland. It is the perfect crucible for a crash course in the changing global business of leisure travel.

The most forward-thinking travel brands are delivering these types of experiences by focusing on three things above all else: inspiration, personalization and a path toward self-discovery.

The most forward-thinking travel brands are delivering these types of experiences by focusing on three things above all else: inspiration, personalization and a path toward self-discovery. Are you one of them? Understand the trend, download this free report.

The in-flight Wi-Fi sector is just revving up globally, and lots of user habits are still to be understood and defined, along with the business models that will follow and enable it. Some interesting results here hint at the possibilities.

InterContinental-owned Holiday Inn isn't ever likely to start an airline of its own, but it is great to see the possibilities of a hospitality brand in the largest sense of that phrase.

We're sure drones will have uses in larger resort properties, this may be a silly early example of it that is mostly just PR buzz value, nothing else.

Expect lots of investments from brands large and small to happen over the next few years, as new mobile booking experiences as-yet-undreamt will crop up, and change consumer behavior all over again.

Another day, another Tripadvisor acquisition of a failed startup. At some point, hopefully these add up, but doesn't seem so far.

This is a blow to national tourism marketing organizations worldwide -- including our own BrandUSA -- and could spur a rethink worldwide on how to fund tourism promotion.