UK nationals used to be great holiday takers and a good source market for lots of other countries, but that's changing as the economy and recession has taken its toll on the vacation habits of its citizens.
Snackable videos are still underexploited by brands, but as platforms such as Twitter and Instagram become more multi-format, travel brands will have an opportunity to experiment and expand.
It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.
Apple hasn't done much in travel, but how it looks at the world of design has influenced a lot of industries, including travel and hospitality. Hotels, airline, airports and online & mobile tools are being revolutionized as a result.
While it is good to see the highest growth markets from the emerging countries, the largest markets by volume, the traditional source markets for visitors to U.S., is not rising fast enough. Whether Brand USA has a future or not, the future marketing of America has to balance both.