Samantha Shankman

It's difficult to determine an exact ROI on airports' holiday celebrations, but neglecting to recognize the season would be noticeable and have negative impact on customers' perceptions.

It might be impossible to ever nail down exact employment data, but learning about the industry's challenges is an important step towards improving problems that lead to high turnover and stunt development.

Increased traveler awareness and sophistication paired with several years of economic recession have led to the growth of a new category of minimalist hotels that has continued its ascent despite increased consumer confidence.

Friendly and genuine interactions with hotel staff go a long way toward making or breaking a hotel stay; however, it takes a conscious plan and months of investment to deliver that guest experience.

The idea of an frequent flyer community coming together to share travel tips and engage in good-natured competition is a lofty concept; however, we wouldn't bet on these busy executives investing substantial time and energy toward connecting or creating on the Air Canada platform.

Sustainability is becoming an ever more pressing priority for hotels; however, it will take consumer demand and dollar signs to enact real change across the currently healthy industry.

Travel brands will work to drum up as many sales as possible in the next five weeks. When the holiday season ends, travel purchases tend to drop for one or two months.

As consumers become more accustomed to personalizing their shoes, furniture and experiences, it is only logical that they come to expect similar service from high-end hotels. Which brands will be ready to assist them could impact their future.

Like many industries, new digital tools are breaking down the barriers to entry for tour operators, creating a new breed of companies that explore destinations and attractions in more engaging and memorable formats.

Record U.S. visitation is a reflection of global tourism growth rather than a sign that America is doing something differently to attract more visitors. The good news is that visitation, and its economic boost, is expected to continue throughout 2015.