Samantha Shankman

Eight Unexpected Instagram Accounts From the Travel World

It's difficult to determine if a strong Instagram presence really adds up to any significant impact on business or whether those traditional travel companies picking other social media battles are missing out. If anything, well-liked travel brands enjoy another point of contact with current and potential customers.

The Haves and Have Nots of U.S. State Tourism Budgets

State tourism budgets fluctuate with the economy and are slowly rebounding with a new emphasis on international marketing. Allocations will certainly grow as the significance and economic impact of tourism becomes better understood by state and federal leaders.