Samantha Shankman

Marriott International Wants to Turn Employees Into Content Creators

Creating content is one of the biggest challenges brands face today. Marriott's strategy of looking inward for inspiration -- from employee stories to more graphic press releases -- is a strong starting point for any company looking to better engage and connect with customers online.

New York City Subway Ridership Reaches Highest Level Since 1949

The significant increase in subway ridership underlines the importance of public transit today and highlights the city's responsibility to respond with improved service and features that make the NYC system on par with transit options offered around the world.