The U.S. travel sector is slowing down due to a drop in international visitors, especially from Canada, while Canada's industry is surging because of a boom in domestic tourism.
The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026.
The July 2025 Skift Travel Health Index shows the global travel industry remains resilient with a 1% growth. A key trend is the sustained strength of premium and business travel, which continues to grow and drive revenue despite broader economic uncertainties.
Don't panic and start discounting just yet. Travelers may be booking later in the process, but are showing a willingness to pay higher rates closer to arrival.
Despite heightened economic uncertainty and shifting consumer sentiment, the global travel industry showed resilience through the first half of 2025. The Skift Travel Health Index recorded 3% year-on-year growth in global travel performance as of June 2025.
The global airline sector is in a growth phase, with annual revenue on pace to reach $1 trillion, driven by strong leisure demand and the significant rebound of business travel.
The global airline sector is in a growth phase, projected to reach $949 billion by 2026, driven by strong leisure demand and the significant rebound of business travel.
In May 2025, Skift Travel Health Index, at 102, indicates a period of balanced growth in the global travel industry. While the hotel sector faces challenges and revised forecasts, the strong performance of vacation rentals and steady growth in other segments paint an optimistic picture for global travel.