Saniya Zanpure

Global travel softened slightly in February 2025, declining 1% year-on-year. While travel policy shifts pose risks to global travel, consumer demand remains strong, particularly in emerging markets.

The Asia-Pacific region will likely continue its dominance in 2025, and with other markets showing slight year-on-year growth

We expect moderate growth through 2026, with the Asia-Pacific region once gain overtaking Europe and a pickup in business travel.

The global accommodation market, valued at $1.2 trillion in 2024, is projected to reach $1.3 trillion by 2026. Driven by increasing travel demand, the Asia-Pacific region is forecasted to overtake Europe in accommodation revenues by 2026. Despite ongoing geopolitical and regulatory challenges, we anticipate continued moderate growth for the accommodation sector.

2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.

2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.

Asia's growth, live events, and shifts in the short-term rental market are standout trends driving the Skift Travel Health Index.

If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change.

The global travel industry continued its growth momentum in October 2024, reaching 110, 10% growth above 2023. The Asia-Pacific region leads the charge, driving global growth. 

The global aviation industry is flourishing, with a 19% year-over-year growth in October 2024. The Asia Pacific region is leading this growth, experiencing a 33% increase.