Sarah Enelow-Snyder

Theoretically, this isn't your grandparents' Club Med. Affluent millennial parents and their kids are now part of the demographic -- or at least they are increasingly the target demographic.

Travel marketers would be wise to take a data-driven approach, rather than falling back on stereotypes, which makes for lazy messaging.

Hostels are no longer the dirty, questionable haunt of teenage backpackers. They've grown up quite a bit, along with their demographic.

These are the tourism trends we were talking about this week.

These are the aviation trends we were talking about this week.

These are the digital trends we were talking about this week.

These are the hospitality trends we were talking about this week.

These spokespeople from Puerto Rico tourism agencies want to make one thing clear: neither Zika nor Puerto Rico's financial crisis are seriously problematic for tourism to the island.

Casinos are no longer the main face of tourism for Native American territories. More than ever, Native American travel professionals are marketing meetings, events and cuisine that could burst onto the hip food scene at any moment.

These are the hospitality trends we were talking about this week.