The Fight for Control of Online Travel Has Started
Online travel agencies still dominate how people book travel. But that dominance is starting to face pressure from multiple directions at once.
How TV and AI Are Reshaping Travel Demand
If travel demand is being shaped by entertainment and filtered through AI, what role do travel brands actually play in influencing decisions?
The Crisis Crushing America’s Hotel Owners
The hotel franchise model isn’t broken yet, but the owners propping it up are starting to do the math.
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What’s Hot in Travel Startups and Venture Capital
Travel startups raised $3.4 billion of venture capital in 2025, the final numbers show, up by 11% from 2024 and marking two consecutive years of growth off the 2023 trough.
Sierra AI CEO Bret Taylor on Agents, Loyalty, and Distribution
AI is becoming the new front door to travel, and consumer behavior is moving faster than most companies can keep up.
Why Flights Stay Cheap While Travel Costs Rise
Why does travel feel so expensive right now? In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack a structural shift in the economy that’s quietly…
What’s Really Changing Inside the Airline Industry
Airline leadership shakeups, alliance shifts, and AI-driven discovery are all hitting travel at once. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko break down a week that reveals something bigger happening inside the airline industry.
The Iran War Broke More Than the Middle East
The Iran war exposed cracks across global travel, from broken systems and AI customer service failures to mounting pressure at U.S. airports.
Oil Hit $100. What Happens to Travel Now?
Oil hit $100, airlines are under pressure, and Gen Z is not behaving like millennials did.
Oil Price Shock Could Mean 10%+ Fare Hike, $24 Billion in Costs for U.S. Airlines
Jet fuel is the single largest expense for most airlines and executives will face pressure to respond soon with higher fares.