Chinese consumers are responsible for one-third of the world’s personal luxury spending, but the consumers are younger and more affluent than the sector is accustomed to serving. Speaking directly to this group will pay off with loyalty and service for decades to come.
Business travelers and their employers want safety, quality, and consistency; if homesharing companies can provide those things, we expect more acceptance from travel policies.
Big corporate travel players are finding solutions to improve the experience for their travelers. American Express Global Business Travel’s acquisition of booking tech company KDS last year shows one way forward.
The Joint Meetings Industry Council's "Iceberg" project is ambitious in terms of defining the value of the meetings industry more holistically, but there are a lot of challenges to provide the indepth case studies required to quantify that successfully.
Can a legacy brand like Flight Centre really transform itself and get more digital and global? The company is making the investments and acquisitions in people and technology to do so. Will the strategy be successful? It will take a few years to find out.