The corporate travel management arms race in China is heating up since the country's business travel market continues to surge. China, however, is an extremely complicated market with its own unique idiosyncrasies and pitfalls.
While meetings and events are cross-pollinating more sectors in their programming, the industry at large needs to expand how it defines and measures the value of that convergence.
With its brands that offer escorted tours, The Travel Corporation is finding that it needs to offer the assurance of a guide as well as personalized touches so trips don't feel mass-produced.
The Meetings Mean Business Coalition has built a strong war chest of advocacy materials supporting the value of face-to-face meetings, but incoming co-chair Paul Van Deventer says industry organizations should work more closely together to drive global growth.
The executives behind the success of SXSW and Bonnaroo say they're developing more varied event programming bringing together as many creative elements as possible, so brands have more opportunities to engage attendees at different levels throughout the event experience.
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