Business Travel News

New Skift Research: Decoding the Lucrative U.S. Family Traveler Segment

In a good year, American families spend as much as $150 billion on travel, according to our most recent market sizing estimates. It's a huge yet often misunderstood opportunity. Knowing what makes families tick, i.e. their motivations and obstacles to travel, as well as preferences for different types of experiences, is of paramount importance for travel marketers, especially in this era of personalized and bespoke travel.

German Convention Bureau Bets Its Future On Event Tech Research

Germany has one of the most innovative business strategies and fresh content models to attract more international conferences by focusing on extensive research development and sector-specific industry expertise. But managing and delivering on those effectively and consistently comes with its growing pains.