The FreemanXP TrendLab research provides a good example of experiential event marketing, as well as how companies can leverage their industry knowledge to develop a sellable product.
CES 2016 shows how conference organizers can reposition an event from a narrow industry focus to a global forum for discussion around larger themes impacting a broader audience.
Are selfies to online travel agencies as pro photographers are to travel agents? The gap between DIY and special occasion creates business opportunities of all kinds.
The new Fulcrum report gives tourism bureaus a better idea of the business challenges facing planners, and how they can help planners deliver better business performance without giving them a free handout.
We'd be interested in seeing where the remaining travel agents are concentrated and which specialties may be growing while others continue their decline.