What CEOs can learn from Richard Branson’s brazen Twitter tips


Skift Take

Not every company can get away with its head exec tweeting sexual innuendos, but Branson’s off-the-cuff remarks mixed with some serious business insights help fliers connect with the personable Virgin brand.

Not everyone can–or should–use Twitter like Sir Richard Branson does. The Virgin Group Ltd. chairman, who has about 2.5 million followers on the microblogging platform, embodies his company’s