Instagram Influencers Double the Reach of Los Angeles’ Latest Campaign


Skift Take

Most destinations are still trapped in a cycle of poorly made YouTube videos and print ads, causing them to miss out on major opportunities awaiting in today's most popular social and visual apps.

DiscoverLA recently wrapped up a campaign that highlights celebrities' and locals' experience and love for the city. But when looking to spread the word on the #LAStory campaign and collect new submissions, the tourism board ditched traditional media buys for a new kind of influencer. DiscoverLA started reaching out