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Media and PR

Digital Travel Publishers Skip SEO for Social Buzz and Better Content

Jason Clampet photo
Pam Mandel

Photo Caption: Matador Networks looks to social media for visits before it focuses on search engine optimization.  

Skift Take

When Google is your rival, you have to stop focusing exclusively on what works for them and target your readers wherever you might find them.

Last week we released our latest report in the Skift Trends series, The State of Travel Media 2015. Below is an extract. Get the full report here to get ahead of this trend. Google still matters, except when it doesn’t “We engineer our content for social,” says David Miller, EIC at Matador Network. “But we don’t A/B test our titles or think much about what Google is doing.” “We follow Google best practices,” says Ross Borden, Matador’s CEO, “but don’t consider much more than that.” But both Matador execs concede that the popula

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